The gist: Burger King pretended to have discontinued the Whopper for a day, recorded customers’ reactions, and edited some of them into an ad (the 30-second version of which I can’t find, so you get the whole 7-minute monstrosity). At the 4:15 mark, some guy wittily observes, “If Burger King doesn’t have the Whopper, they might as well change their name to Burger Queen!”
Haw haw haw! Burger Queen! Get it? Because women are inherently inferior! Haw!
And don’t give me any “Burger King isn’t responsible for some dude’s sexism” comments. Even if these are genuine unscripted reactions, they should have chosen not to air that one. Way to hate on half your customer base, Burger Knave!
Filed under: Feminism | Tagged: corporate America, misogyny
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